We will discuss from two aspects, one is the U. S. razor market and another is from the product itself. The paper through a series of economic analysis, including the background the razor market, razor market segments, consumer behavior, competition between producers, the feature of Clean Edge Razor and so forth, to got a positioning recommendation, brand name and budget recommendation to help.
Internal studies projected that should Paramount position the new Clean Edge Razor as mainstream, a potential 60% of sales would come from preexisting Paramount consumers. This would obviously cannibalize Paramount’s already established presence in this particular segment, as well as mitigate the brand power of the company’s current razor products.
Clean Edge Razor Case Study 0 Comments There are some disadvantages to using this market position, such as the fact that this would limit the consumer base and there have not been any innovations in their current products in the last five years.
Clean Edge Razor Essay. Flashcard maker: alex.. In the case of the Clean Edge, its life cycle will be as long as it can remain a superior device in the eyes of the consumer. Technological differentiation or consumer acceptance of the other competitors’ products will ultimately determine the length of the life span of the Clean Edge.
Clean Edge Razor: Case Analysis Cheryl Lam Professor Linda Reeser MKTG 2030 S Tuesday, March 4, 2014 Executive Summary With the U.S. razor market expanding at such a rapid rate, choosing the right strategy to market a product to consumers is critical.
Clean Edge Razor Case Study EBA 755 Marketing Management Group 2 1. Describe the competitive landscape (hint: think broadly) in the nondisposable razor category and Paramount’s position therein. (15 pts) In the non-disposable razor category, there are the three segments.
The Paramount Pro for moderate segment and the Paramount Avail for a value offering Paramount is ready to launch newest nondisposable razor, Clean Edge Clean Edge is improved by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin Paramount would be the first company to provide scientific testing by a third-party lab Jackson Randall, the product manager.
Write 1 page per section addressing the questions below using the attached case “Clean Edge Razor” Section II: Statement of the core problem(s) of the case (1 page) This section is a short description of what you believe to be the core problem or problems that are plaguing the company or situation.